What does it take to be among the owners of the most promising business ventures in the world? Take the cue from today’s Nouveau Riche. You would discover that the most lucrative ventures come from those who are able to cook up and sell the most original and unexpected ideas.
Whatever breakthrough product or service you come up with, it doesn’t matter if the norms say they won’t sell. If you have the commitment and determination, you can work magic with the newest and freshest ideas and even make them the new norm!
So what if you have to go through some social and political barriers? So what if the competition has become a global rather than just a local thing? What I’ve learned from the Nouveau Riche is that you have to have the drive to get-up-and-go and make it work no matter what it takes. If your product doesn’t have a use yet, you introduce a use for it. If the market does not find the need for it yet, you induce or help the market realize the need for it. And if there’s even no market for it, you create a whole new market for it.
You would even find that a lot of the Nouveau Riche made it by bringing in the same old technologies to places where their existence used to be unimaginable. That’s what you can achieve when you mix some creative innovativeness with willpower.